Email marketing is one of the most effective tools for staying in touch with your customers and building long-term relationships. We help you create email campaigns that are personalised, targeted and deliver measurable results.
Email marketing
Mailchimp, Drip, MailerLite, Campaigner, GetResponse, Moosend, Brevo, ActiveCampaign
Why is email marketing important?
In today’s crowded digital world, email marketing is a unique opportunity to connect directly with your target audience. Unlike other marketing channels, email lets you communicate with your customers right in their private inboxes — which means higher engagement and conversion rates.
Your email list also belongs to you. No algorithm decides whether your message reaches people, and no platform can change the rules overnight.
Our email marketing services include:
1. Strategy and planning: Before any campaign starts, a clear strategy is key. We help you identify your target audience, set goals and draw up a plan that makes sure your email campaigns are effective and deliver the expected results. This includes segmenting your database, so we can create personalised messages for different customer groups.
2. Content creation: The content of an email is crucial for its success. We create engaging and relevant messages that resonate with your recipients. Every email is carefully designed to be visually attractive, clear and to have strong calls to action (CTAs). We make sure each email is tailored to its target group, which increases the likelihood that recipients will respond.
3. Automation and personalisation: Email marketing is most effective when it is personalised and automated. We build sophisticated email sequences adapted to your customers’ behaviour and interests. Whether it is welcome series, remarketing emails or abandoned carts, we set up automated campaigns that reach customers at the right time with the right content.
4. Testing and optimisation: To make sure your campaigns reach their full potential, we regularly A/B test different email elements such as subject lines, images, buttons and layouts. Based on the data, we continuously optimise content and strategy to achieve the best possible results.
5. Analytics and reporting: Measuring success is key to every marketing campaign. We provide detailed reports on the performance of your email campaigns, including open rates, click-through rates, conversions and other important metrics. This data lets you track your return on investment (ROI) and make informed decisions for future campaigns.
Benefits of email marketing:
- Direct communication: reach your customers directly in their inbox.
- Personalisation: tailor messages to individual audience segments.
- Measurability: clear and accurate data on campaign performance.
- Cost-effectiveness: relatively low costs compared with other marketing channels.
- Building loyalty: keep your customers informed and engaged through regular communication.
We believe email marketing is one of the most effective ways to stay in touch with your customers, build trust and increase sales.CEO – Tomáš Gyurkovics
With our expert email marketing services, we help you create campaigns that not only reach your audience but also bring measurable, tangible results.
Contact us today and find out how effective email marketing can help your business grow.
Automated emails that work for you
A large share of emails doesn’t need to be sent manually. We set up automated emails that go out exactly when they make the most sense — welcoming a new subscriber, reminding someone of an abandoned cart, a thank-you and tip after a purchase, a service or renewal reminder, or birthday greetings with a discount.
We prepare and set them up once, and then they work non-stop without you having to think about them. For e-shops, these automated emails can bring in regular revenue.
How the collaboration works
1. Initial meeting – we go through who you sell to, which contacts you already have and what email marketing should deliver.
2. Campaign plan – we propose topics, sending frequency and the automated emails that will pay off for you.
3. Template and copy – we design a template in your brand style and write the texts and subject lines.
4. Setup and sending – we set everything up in the tool you use, or help you choose a suitable one.
5. Evaluation – after each campaign we track opens, clicks and results, and improve the next emails accordingly.
Frequently asked questions about email marketing
How many contacts do I need? It pays to start even with a few hundred contacts. More important than the number is that they are people who actually want your messages.
How often should I send emails? For most companies we recommend a regular newsletter every two to four weeks, complemented by automated emails. We set the exact frequency according to your business.
Is it GDPR compliant? We help you set up sign-up forms with consent and simple unsubscribing, so you collect and contact your subscribers the right way.
Which sending tool will you use? We work with tools such as Mailchimp, MailerLite, Brevo, GetResponse and Moosend. If you already use one, we build on it.
Can you send campaigns in several languages? Yes. We can prepare separate language versions and segment your list by country or language.
Email marketing for companies across Europe
We prepare newsletters and email campaigns for e-shops and service companies — from template design and copywriting to evaluating opens and clicks. We are based in Slovakia and work remotely with clients across the EU; for larger projects we are happy to meet in person.